VDEV Studio
Services · Analytics Suite

Your numbers, finally legible.

Leads, revenue and operations pulled out of five logins and onto one screen — with the tracking underneath done properly, so the numbers can be trusted.

Trusted by 40+ growing businesses & teams — from bootstrapped startups to household names.

Oakline, Brightly, Vantage, Cedar & Co, Lumen, Pace, Northwind, Halo & Co, Meridian, Fernwood
1
screen for the whole business — leads, revenue, ops
2wk
first dashboard live on most engagements
100%
your data, your accounts — no lock-in
The outcome

Decisions, not guesses.

A dashboard isn't the goal — better decisions are. We build the numbers into your week so they actually change what you do next.

  • Leads, revenue and ops on one screen — not five logins
  • Marketing spend traced to actual enquiries and sales
  • Reports that write and send themselves every week
  • Decisions made on numbers your whole team trusts
What's included

From tracking to trust.

The whole chain — clean data in, clear dashboards out, and the routines that make them count.

Dashboard design & build

Clear, opinionated dashboards designed around the decisions you actually make — not every number you could plot.

Tracking & attribution

Analytics, events and conversion tracking set up properly — so 'where do customers come from?' finally has an answer.

Data plumbing

Your CRM, store, ads and accounting connected and kept in sync — one source of truth instead of five exports.

KPIs & alerts

The metrics that matter defined with you, tracked continuously, and a ping when one moves the wrong way.

Automated reporting

The Monday numbers in your inbox or Slack before you ask — written, formatted and sent automatically.

AI insights

Plain-English summaries of what changed and why it matters — analysis on tap, not another chart to decode.

How it works

Weeks to clarity, not quarters.

Four steps — and the KPI workshop up front means you know exactly what you're getting before you commit.

  1. Define

    The handful of numbers that actually run your business — agreed with you before anything gets built.

  2. Connect

    We plumb in your sources — CRM, store, ads, accounting, spreadsheets — and clean up tracking on the way.

  3. Build

    Dashboards designed for glanceability, tested with the people who'll use them, live in weeks.

  4. Embed

    Alerts, automated reports and a review routine so the numbers get looked at — and acted on.

Selected work

Built by the same hands.

A few recent builds — every one designed, coded and wired in-house.

See all work
Ways to start

Scorecard to command centre.

Three ways in — each scoped to a fixed, tailored quote after a KPI workshop that's useful whether or not you go further.

Scorecard

Your key numbers, one page, fast
Tailored quote
fixed price, scoped to you
  • KPI definition workshop
  • One dashboard, your core metrics
  • Tracking gaps fixed on the way
  • Automated weekly report

Command centre

Popular
The whole business on one screen
Tailored quote
fixed price, scoped to you
  • Everything in Scorecard
  • All sources connected & synced
  • Dashboards per team + drill-downs
  • Alerts when numbers move wrong

Data partner

Ongoing analytics & insight
Tailored quote
fixed price, scoped to you
  • Everything in Command centre
  • New views as questions arise
  • Monitoring & fixes included
  • Quarterly deep-dive review
They rebuilt our site and the messy systems behind it. Leads doubled, and half our admin now just… runs itself.
Priya AnandFounder, Northwind
The busywork bill

What's manual admin costing you?

Drag the sliders. If a system did the busywork instead, this is what your time is worth back.

£75/hr
£20/hr£500/hr
8 hrs
1 hrs40 hrs
Time you could reclaim
£31,200
every year
£600 / week£93,600 over 3 years

Your rate × hours × 52 weeks. Conservative — ignores the leads, errors and evenings the busywork also costs.

FAQ

Analytics, answered.

Anything else on your mind? Ask us directly — we reply within one business day.

Whatever fits your stack and budget — from Looker Studio and Metabase to custom-built dashboards when off-the-shelf can't keep up. You get the cheapest thing that does the job reliably, not the shiniest.

That's usually step one. We audit what's currently measured, fix events and conversions, and document the setup — so the dashboards sit on numbers you can actually trust.

Only past a certain scale. Plenty of businesses run beautifully on well-connected tools without one. If you do need somewhere central, we'll recommend the simplest option that fits — not enterprise plumbing for the sake of it.

As current as the decision needs — live for operational numbers like enquiries and orders, daily for spend and revenue roll-ups. Each metric's refresh rate is agreed and shown on the dashboard, so nobody guesses.

It depends on how many sources we're connecting and how deep the dashboards go, so we quote after the KPI workshop. Fixed price agreed up front — and the workshop itself tells you exactly what you're getting before you commit.

That's designed in, not hoped for: dashboards built with the people who'll use them, automated reports that arrive where they already work, alerts instead of homework, and a simple review routine we set up together.

You do — the dashboards, the tracking, the accounts, the documentation. Run it in-house or keep us on as your data partner; either way there's no lock-in.

Ready to see your business clearly?

Tell us which questions you can't answer today — we'll reply within one business day with the numbers we'd put on your first screen.